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Illuminazion
WHY ILLUMINAZION?
Because the best product doesn't always win
Apple understood from the very start that a great product isn’t enough. Apple iPhone as a technology pales in comparison in user experience, interoperability and security of the Android. Yet Apple manages to get millions of people around the world queueing up in the middle of the night just to buy an iPhone. And why has Apple been so enduring? Because from the beginning they communicated their story brilliantly, creating a lifestyle brand, not just a piece of technology.
Our Philosophy on
"Marketing"
Marketing is an ecosystem and only works if operated as such.
Illuminazion fuses data, behavioral insights, and communications science backed by the principles of neuromarketing to help your company create a seamless, measurable unit. Similar to a sports team, we create scientifically tested playbooks consisting of ideal customer profiles, marketing plays and potential pivots triggered by market developments.
We PROACTIVELY research, design and automate sequences to ensure all opportunities are captured. Your pipeline is measured by scientific, neurophysicist-approved decision-making technology that operates in tandem with a sales team equipped with verified information and the most up-to-date intelligence. This prepares them for every possible scenario, allowing them to effectively concentrate on the interpersonal human-to-human act of selling.
The result? One cohesive revenue team operating under unified goals.
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