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Illuminazion
WHO WE ARE
Illuminazion is a female-led team of B2B operators with a distinctive approach to business. We reject conventional approaches to marketing and focus exclusively on the main goal for technology organizations: growing revenue as effectively and efficiently as possible by focusing solely on what has been proven to work.
We’ve created and executed marketing playbooks for 50+ venture-backed technology clients, drove over $300M in sales via our demand creation strategies, and contributed to several exits including one for over $1 billion. In the end, we pinpoint how a diverse set of buyers makes decisions, not just through a marketing lens, but based upon the study of human nature, behaviors, and tendencies.
We proudly are female owned and led... why is that special?
Companies with women executives are 30% more likely to outperform other companies
Women-led startups deliver 2x higher revenue over male-led startups
63% of female-led startups perform better than all-male founding teams.
Some say women are better marketers because of our brains, which are built for greater customer empathy, deeper buyer curiosity, and more effective storytelling. Women also have fuller insights into social dynamics, relationships, and emotional reactions than do men, which can lead to better business judgments. Some other reasons include:
Analytical Ability:
According to ScienceDirect, women analyze data much more holistically, and frequently identify issues overlooked by male-dominated teams. An example is bias, where a woman's unique ability helps expose and reduce its effects, leading to more accurate and reliable analytical outcomes.
Detail-Oriented:
According to Marketing Week, women uncover and utilize the granular-level details and nuances of the product category and the brand to fully differentiate it from the competitive set, create a contrasting point of view and capitalize on a buyer’s unmet needs.
Articulate:
According to Brand Strategy Insider, in an era of relentless marketing noise, information overload and an overwhelming inertia to do nothing, women create simplified, yet compelling positioning and messaging, leading to greater uptake by target audiences and instilling buyer urgency.
Emotional Intelligence: According to the World Federation of Advertisers, women score higher in certain aspects of emotional intelligence, such as empathy, which can be more effective in creating compelling stories that resonate with audiences on an emotional level, driving buyer engagement and customer loyalty.
Case Studies
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Created ABM for venture backed early stage start-up, successful 9-figure exit
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